SOCIAL MEDIA MARKETING BENEFITS

Social media marketing carries many benefits to Internet marketers, including:

ESTABLISHING A BRAND AND RAISING AWARENESS

The majority of people on the Internet today are using at least one social media network, such as Facebook, Twitter, or Google +. A good bit of them are using two, or even all three of those
social networks. Getting your brand out there on those platforms is a good way to let people know you’re around.

SPYING ON THE COMPETITION

By following your competition, you can see what kind of deals they are offering customers, and keep up to date with other things they have going on. Just be sure that whatever you have to offer is better.


CONDUCTING MARKET RESEARCH

Social media can help you listen to what your customers have to say about your products or services. By tracking what they click on and what they avoid, you can see what your customers like and are responding to. People will share their thoughts and opinions on social media websites, so you can use the information to your advantage.

ENHANCED CUSTOMER LOYALTY AND TRUST

Social media allows you to speak to your customers on a more personal level, which makes them feel more important to you, and more valued. In turn, customers are more likely to trust you, which means they are more likely to do business with you, instead of the competition.

INTERACTING WITH YOUR AUDIENCE

People visit social media websites for the interaction with their peers, not to be bombarded with ads. This allows you to pitch your products and interact with your audience in much more authentic way. You can use the platform to ask customers to share their thoughts and opinions, which makes them feel like you’re listening, and you end up being real connections and relationships with your customers.

BRINGING ATTENTION TO YOUR PRODUCT OR SERVICE

Social media moves at lightening speed. If you want to promote your product, doing so on social media is one of the quickest ways to get attention to it. If you offer a money saving promotion, it’s even better because your sales will skyrocket!

HIGHER QUALITY CUSTOMER SERVICE 

Social media platforms allow you to address customer concerns directly, and in a timely manner. When a customer doesn’t have to wait hours to get the answers they need and they get a personal touch, they will be more satisfied, which means you’ll have better customer service. And, you’ll be able to save money on toll-free lines and long distance fees.

ESTABLISHING YOURSELF AS AN EXPERT

If you’re passionate about a certain topic—whether it’s your professional field or a hobby, the Internet can help you establish yourself as an expert by giving you a platform to share information. People will be coming to you for information on the topic, and telling their friends about you.

BUILDING YOUR PERSONAL REPUTATION

Social media allows you to get your name out there, and talk about the various things that matter to you. This is key to building a good online reputation, which is critical if you intend to find a job or make new business connections.

BUILDING AND ENHANCING PERSONAL AND PROFESSIONAL RELATIONSHIPS

Social media allows you to build and enhance both personal and professional relationships. You can use it to connect with other industry experts, or find old friends from high school you’re looking to reconnect with.

SHARING INFORMATION WITH LIKE-MINDED PEOPLE 

Distance is no longer a barrier. You can connect with professionals in your field that are in the same city, or across the globe, as if they were next door neighbors.

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